Alignment is the one thing you’ll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success. As the internet continues to enable, encourage, and demand that leaders say yes to digital product transformation, now is the time for Alignment. This book provides industry insight into why alignment is so critical to the success of digital products and business transformation. Drawn from dozens of interviews, plus thousands of hours of research and first-hand experience, author Jonathon Hensley offers a straightforward look at why so many digital products fail, shows how leadership, strategy, and team performance must align to achieve results, and delivers practical tools to help you bring alignment into your next digital transformation initiative. The book is broken down into five parts. Part One focuses on what alignment is, and why it’s so critical to the success of digital product and business transformation. Part Two provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform. Part Three explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams in order to navigate the digital product life cycle and transformation. Part Four reveals the baseline from which every successful digital product initiative must start, and the elements and guiding forces that make up a strategic foundation. Part Five explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.