Childs Play is a collection of real-world examples of my forty years of working creatively. During that time, I learned that creativity is a widely misunderstood construct. Sadly, most of us get educated out of creativity, only to discover how important it is years later. This book aims to change the outdated mindset that creativity has no inherent value. Creativity is a force that resides inside every single one of us. It is a powerful tool you can call upon at will to solve complex challenges, uncover new revenue streams, or live a more connected, meaningful life. Your creative energy is waiting inside you to be released into a world that desperately needs it. We are all born creative; it's hard-wired into our DNA. However, if you're not careful, your creativity can deplete and disappear as you age. Childs Play will show you how to reconnect to your inner genius. 

"If you want to be creative, stay in part a child, with the creativity and invention that characterizes children before they get deformed by adult society."  - Jean Piaget