Since the dawn of civilization, the world's greatest thinkers have agreed upon a single, powerful truth. James Allen said: “You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.” The Buddha put it like this: “We are shaped by our thoughts; we become what we think.” Marcus Aurelius observed, “Your happiness depends upon the quality of your thoughts.” It turns out that the human thought process is far more elaborate and efficient than originally understood. Cognitive scientist Mark Turner has commented: “Narrative imaging—STORY—is the fundamental instrument of thought…it’s our chief means of looking into the future, predicting, planning, and of explaining.” As a cognitive device, STORY is so woven into our language and thought process that it has become inextricable. Since thought is at the heart of one’s life experience, it’s your stories—the ones you tell yourself habitually, for days, weeks, months, years, and even decades, that either move you closer to your goals and ideals or, tragically, push them further away. Building upon his prior works, The Habit Factor® and The Pressure Paradox™, and leaning upon advanced theories of thought and meta-cognition, Grunburg produces an epic finale to his personal mastery “trilogy”. At the same time, he introduces an innovative and simplified behavior change model already impacting the coaching and behavior change professions.