After her father is murdered and an attempt is made on her life, New Jersey heiress and witch Juliet Duncan is supposed to be concentrating on getting better and moving forward. Instead, Jules summons her father's ghost using her blood and tears and his old rotary phone to answer the question: who did it? He reveals it was Hector, her dad's best friend and her mom's new fiancé. Certain her life is still in danger, Jules flees the family estate to the Asbury Park apartment she shares with her best friend and fellow witch, Ashes. When another friend joins them, all three women get caught up with a secret boyfriend who's also big into magic, but in all the wrong ways, all while Jules wrestles with whether her father's ghost was telling the truth. But what Jules does know is that power has its cost, and she is more than willing to pay the price in order to get her revenge.