Fillmore East was called The Church of Rock and Roll for good reason. Promoter Bill Graham presented the cream of rock royalty at the historic theater in New York City's East Village. Jimi Hendrix, John Lennon, Janis Joplin, The Who, and many other stars performed during its brief three-year run. Journalist and photographer Frank Mastropolo interviewed more than 90 of Fillmore East's musicians and crew members to write the oral history which features more than 200 images: performance photos, posters, letters, buttons, contracts, and memorabilia, many never before published.