In Lookers into Bookers: The Tourism Marketing Blueprint, seasoned marketing expert Chris Torres reveals the secrets to thriving in today’s digital tourism landscape. Running a successful tourism business now means more than just offering memorable experiences—it’s about becoming a media-driven brand that captivates, engages, and converts. Drawing on over 30 years of industry insight, Chris guides tour operators through every step of the customer journey, from initial trip inspiration to post-tour sharing, with actionable strategies for content creation, digital marketing, and brand growth. This book is the ultimate guide to turning interest into bookings and building lasting success in the tourism industry.