"Reinventing Patient Centricity: Bringing patient-led business models to life” explores opportunities for pharma to move beyond the buzzwords and adopt true patient-led business models. The book takes readers through the patient experience, identifying tactical examples for pharma around where, when and how to bring in the patient and the business benefits of doing so. Along the way, this guide shines a spotlight on some of the industry’s biggest stumbling blocks and celebrates the wins that have helped steer pharma’s patient efforts back on track. The book provides tangible tools necessary to bring true patient-led business models to life.