Sales is not a battle, a war, or a sporting event. Sales is a straightforward procedure with philanthropic undertones and shading that does not need to be sophisticated. Author John Fabiano presents a unique and refreshing look at simple and elegant sales procedures in The Tao of Sales, highlighting considerations and processes aimed to strip away clichés' and lead to a mutually effective and acceptable process for salespeople and buyers. Fabiano delivers an eclectic dialogue regarding successful approaches for sales success based on simplicity, questioning, ownership, ethics, and working smart, as opposed to standard sales philosophy. The Tao of Sales provides a profusion of how-to ideas for a simple, organic sales process that is a cooperation rather than a competition between salesperson and prospect. Many of the methods, philosophies, and points are highlighted by Fabiano's personal experiences. Because sales advice and training come in a variety of shapes and sizes, he advises practitioners to make informed decisions and to use what resonates from within. The Tao of Sales is intended for the novice, the beginner, those who need to make decisions or make adjustments, and those seeking a better path. Praise for The Tao of Sales "As someone who has worked successfully on both sides of the office door-sales consulting and sales management-reading this book felt like a great affirmation of everything I've learned from my mentors over the years, minus all of the bad stuff." -Patrick Cuccaro, Managing Director of Affairs to Remember Caterers and a Yelp! Small Business Advisory Council Alum Georgia Restaurant Association Advisory Board, Special Events Magazine, Past Chairman of the Board Are successful salespeople born or created via observation, experience, training, curiosity, and imitation? The question is still unanswered.