Better results, of course, is the point. Parone makes her case with telling examples from her own experience, case studies of companies making good and bad—and often emotional—decisions, plus persuasive data and research. WINX demonstrates the urgency of arriving at well-rounded decisions to achieve the “defined win”s crucial to growing and protecting successful businesses and building better business practices and cultures. Enter the eight steps of WINX, a practical tool that can be put into action as-is or amended to fit individual businesses' particular needs.
WINX breaks down the steps (“Craft Your problem Statement,” “Evaluate Alternatives,” and more) with clear, easy-to-grasp guidance and explanations, complete with worksheets. Parone lays bare how to look at a problem from different angles and—crucially—set a “powerful intention” that best serves “the customer, the company, and the employees.” Parone emphasizes that while there is no 100% guaranteed method to eliminate errors or bad decisions, the WINX method will help to ensure winning, rational decisions more times than not. This book is a helpful resource for entrepreneurs, business leaders, and anyone facing tough choices that will have an impact on a variety of stakeholders.
Takeaway: An inviting guide to a tried-and-true problem-solving method for making business decisions.
Great for fans of: J.C. Baker’s How to Make Good Business Decisions, Harvard Business Review’s On Making Smart Decisions.
Production grades
Cover: B
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A